오래된 미래의 상하이이야기

Since my thesis is about strategic management, I have been reading a great deal of reading materials about strategy. Actually, this book was the result of impulse buying. When I was looking for a recent harvard business review at www.taobao.com, I found out that this book could be bought at 65RMB(What a great deal!), I just clicked the button to buy without hesitation.

This book has several articles about strategy, which are already published in Harvard Business Review. Among them, I like "Having Trouble with Your Stategy? Then Map it" by Robert S. Kaplan and David P. Norton most. They are already very famous for Balance Score Card and developed their idea more elegantly in this article.

Another article I really like is "Transforming Corner-Office Strategy into Frontline Action" by Orit Gadiesh and James L. Gilbert. This article is easy to read, but full of imagination, which is only the wise can do. No wonder Orit Gadiesh has been the chairman(actually chairwoman) of Bain & Company.
This article is about stategic principle. Let's check out several companies' strategic principles.

I think the three most important subjects in Business Administration are Corporate Finance, Marketing and Strategy. Among them, Strategy is the most interesting subject in a sense that it actually consists of Corporate Finance and Marketing.